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May 2, 2014
By: TOM BRANNA
Editor
GERMANY: At the first Beiersdorf Innovation Pitch at this year’s In-Cosmetics, the global skin care company announced the three winners: Ashland Inc., Croda International plc and KPT. Each earned the chance to market their ideas under the umbrella of Beiersdorf‘s strong brands like NIVEA and Eucerin. The Beiersdorf Innovation Pitch was an extension of the company’s open innovation initiative “Pearlfinder” that aims to further increase the company’s innovation power by integrating external knowl...
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